Musicians these days have the internet to promote themselves. They use website such as Youtube and Vimeo to upload their videos and have social networking websites like Facebook, Instagram and Snapchat to promote the video itself.
When you are an independent artist and you are trying to get recognised, people don’t care about nice music videos and good editing they just want to hear a good voice and instrumental play. This is when you can upload your video to a video streaming website. Justin Bieber is one of the most famous musicians in the world, he started out by uploading a video to YouTube of himself singing and he was noticed by someone high in the music business.
Once you have posted a video to Youtube it can be seen by the whole world and can reach audiences which may not usually listen to your type of music. Famous artists who have a large following on various social medias can do things such as creating a hashtag on twitter which their follows will use in their tweets causing it to be spread across the internet. Using Instagram and Facebook they can post a snippet of the music video which will hype up their video, getting their fans excited for the music which is going to be released.